Owners of work which is protected by copyright and other related rights (musicians, actors, producers etc.) will be compensated on the basis of the use of their work (such as time period, country, medium,..) Costs related to these rights will be fixed and stipulated by the PIBS and included in the final offer.
If the commercial has been broadcasted either entirely or partially in countries which are not included in the original PIBS and offer, royalties per country and or region will be payable to the Production company.
Copyright is not included and will depend on separate negotiations (see point 7 Artists and point 8 Music).